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Eminem Unveils Album Title In Fake Drug Ad

The rollout for Eminem’s new album has begun in an unusual way. A few eagle-eyed fans on the Eminem subreddit were quick to take notice of a suspicious Instagram post by Eminem’s longtime manager, Paul Rosenberg. The post appeared to be a simple promotion for Yelawolf’s Trial By Fire album on its surface.

In the background of the picture, an ad for a prescription drug called Revival set off alarms for Slim Shady stans due to the use of a backward “E,” which has been a trademark of Eminem logos for years.

What appears to be an ad for some new prescription drug turns out to be a not so subtle marketing campaign for Marshall Mathers’ next album, which — by all indications — will be titled Revival .

According to the Detroit Free Press’ directory, the ad was purchased by Interscope Records. And upon inspection, the ad’s website is clearly a gag that’s full of Eminem references.

The video on the site clearly uses the instrumental from Dr. Dre and Eminem’s 2011 single “I Need A Doctor.” It’s also filled with references to Eminem’s hit single “Lose Yourself” like “It’s easy to lose yourself” and “With Revival, I won’t waste my one shot.”

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